Wootzoo Blog

Industry insights, tips and learnings for activities, clubs and childcare.
09 May 2024

How to write a great bio for your children’s activity business that will help you fill your classes! 10 Tips from a Copywriter

The value of being able to concisely explain what you do in your business is so important. People are bombarded with so much news and content these days that attention spans are lower and competition is high. Fear not though! We’re here to help. We’ve compiled a list of simple tips to make sure that....

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08 Apr 2024

So you want to reach a wider audience for your children’s activity business - but do you know how?

Did you know that 47% of small business owners do all of their marketing themselves with no outside help? If this is you then you’ll know how much time it takes to plan and create social media posts, emails, pins, flyers for local marketing, website content for SEO - the list goes on!     2024....

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31 Oct 2023

How to keep happy customers coming back for more: 6 ways to increase customer retention in your children's activity business.

In a recent survey, over 90% of children in UK said that they loved or liked playing sports. Swimming, football, gymnastics, martial arts, and tennis came out top of organised activities with the 5-10 year olds surveyed. There’s so much scope for getting families involved with children’s activities and clubs in the UK, but how....

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05 Sep 2023

The Power of Reflection: Evaluating the Success of Your Summer Holiday Club

How to Review the Success of Your Children's Holiday Club: A 10-Step ProcessWelcome back! As the summer holiday club season comes to an end, it's time to reflect on the incredible experiences we've had and evaluate how successful our clubs were. In this blog post, we'll guide you through a 10-step review process to help....

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02 Aug 2023

Cracking the Code: How All-Stars Athletics Club Nailed Their Marketing Strategy

We’ve created this case study to explore how an Athletics Club could successfully increase their enrolment by using proven marketing strategies. By following the steps outlined in the previous article, "All-Stars Athletics Club" was able to achieve impressive results and surpass industry benchmarks. Let's delve into the details and examine their journey.Understanding their Target Audience:All-Stars....

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11 Jul 2023

7 Simple Marketing Secrets to sell out your Holiday Club this Summer!

Welcome to the ultimate guide for summer holiday club organisers! In this article, we will explore effective marketing and sales strategies that have been proven to fill up children's summer holiday clubs. Whether you're an established club looking to boost enrollment, or a new organiser seeking to make a splash, this comprehensive guide will provide....

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16 Jun 2023

Transform Your Activity Business with Booking Software and Wave Goodbye to Overwhelm and Stress

Are you longing for more time to focus on running your children's activity business?As a dance teacher, organiser of baby signing classes, or coordinator of messy play sessions, it's a constant struggle to balance administrative tasks with planning and delivering your classes. The reality is that small business owners like you spend an average of 16....

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