Wootzoo Blog

What’s the one song your little ones just can’t stop singing? Is it the classic “Twinkle, Twinkle, Little Star”? The ever-popular “Wind the Bobbin Up”? Or maybe “Baa Baa Black Sheep” still reigns supreme in your circle time? Or perhaps it’s one of Wales’ own beloved rhymes - Mi Welais Jac y Do, Ar Lan y Môr,....

The childcare sector in Wales is changing. With over 16,000 professionals supporting families across the nation, the sector is under pressure from rising costs, staffing shortages, and evolving compliance requirements. Recent updates to the National Minimum Standards have introduced stricter training requirements, including enhanced paediatric first aid and safeguarding protocols. While these changes aim to....

In a move that’s shaking up the Welsh childcare sector, Care Inspectorate Wales (CIW) has officially launched its long-anticipated Inspection Ratings System — and it’s already creating ripples across providers and families alike. What’s Changed? As of April 1st, 2025, all childcare and play providers in Wales are now rated across four key themes: Well-being....

Running a childcare setting, club, or activity group is a passion-driven business. You love what you do—helping children learn, grow, and have fun. But let’s be honest: the paperwork, payments, registrations, and endless back-and-forth messages can be overwhelming. It’s easy to get stuck in admin mode, spending more time managing spreadsheets and chasing invoices than....

The value of being able to describe what you do concisely is so important. People are bombarded with so much news and content these days that attention spans are low and competition is high. Don’t worry though! We’ve compiled this list of simple tips and ideas to help you to showcase your setting to families. ....

Introduction Childcare in Wales has seen significant transformations over the past few years, with the Welsh Government making strides to improve early years education, and empowering parents and childcare providers with more resources than ever before. One key player in this journey is Mudiad Meithrin, an organisation dedicated to supporting Welsh-medium early childhood education and....

The value of being able to concisely explain what you do in your business is so important. People are bombarded with so much news and content these days that attention spans are lower and competition is high. Fear not though! We’re here to help. We’ve compiled a list of simple tips to make sure that....

Did you know that 47% of small business owners do all of their marketing themselves with no outside help? If this is you then you’ll know how much time it takes to plan and create social media posts, emails, pins, flyers for local marketing, website content for SEO - the list goes on!     2024....

In a recent survey, over 90% of children in UK said that they loved or liked playing sports. Swimming, football, gymnastics, martial arts, and tennis came out top of organised activities with the 5-10 year olds surveyed. There’s so much scope for getting families involved with children’s activities and clubs in the UK, but how....

How to Review the Success of Your Children's Holiday Club: A 10-Step ProcessWelcome back! As the summer holiday club season comes to an end, it's time to reflect on the incredible experiences we've had and evaluate how successful our clubs were. In this blog post, we'll guide you through a 10-step review process to help....

We’ve created this case study to explore how an Athletics Club could successfully increase their enrolment by using proven marketing strategies. By following the steps outlined in the previous article, "All-Stars Athletics Club" was able to achieve impressive results and surpass industry benchmarks. Let's delve into the details and examine their journey.Understanding their Target Audience:All-Stars....

Welcome to the ultimate guide for summer holiday club organisers! In this article, we will explore effective marketing and sales strategies that have been proven to fill up children's summer holiday clubs. Whether you're an established club looking to boost enrollment, or a new organiser seeking to make a splash, this comprehensive guide will provide....

Are you longing for more time to focus on running your children's activity business?As a dance teacher, organiser of baby signing classes, or coordinator of messy play sessions, it's a constant struggle to balance administrative tasks with planning and delivering your classes. The reality is that small business owners like you spend an average of 16....